8+ years across product, UX, and delivery
Product Designer & PM | Sydney
I research the problem, design the product, and ship it.
UX Designer and PM with 8+ years across SaaS, EdTech, and IoT — working end-to-end from discovery and IA through to AI-assisted delivery.
Field research, workflow redesign, product architecture, 0-to-1 delivery
SaaS, EdTech, IoT, smart devices, trust-sensitive services
PMP, 4 invention patents, 8 GUI patents
Selected work
Work in product and UX
Soulful Asia
0-to-1 non-profit digital platform
Role Founder - sole product, design, and AI-assisted build owner
Key artefacts Website, course platform, admin system, iOS app, service model, bilingual IA, WCAG 2.2 AA accessibility work
Outcome Live digital platform for 400+ members and 30+ volunteers, supporting events, courses, certificates, publications, and operations
Smart Community SaaS System
Role Product Manager - platform architecture and device management scope
Key artefacts PRDs, SaaS module map, workflow diagrams, user flows, wireframes, device-management specs
Outcome 60%+ efficiency improvement, 20% labour-cost reduction, 90%+ daily work-order completion, later scaled to 6,000+ property enterprises
Education Workflow Redesign
Role Product + UX Designer for teacher workflow redesign
Key artefacts User research synthesis, IA redesign, teacher task flows, wireframes, interaction standards, reusable component rules
Outcome Navigation reduced from 15 levels to 7; monthly retention reached 85%; design efficiency improved by 30%
HiteVision Pie Product Line
Role UX Research + Interaction Designer for classroom software
Key artefacts Classroom observations, task-flow analysis, interaction flows, wireframes, UX specs, teacher feedback synthesis
Outcome Research informed by 312 inputs; 100% of 75 surveyed teachers wanted to keep using the revised software
Product Thinking
How I think through product, design, and the decisions in between
Seven essays organised around AI-native product work, product judgment and leadership, and product and UX strategy.
View all
AI-native product work
When old assumptions stop holding, product managers need to rebuild how they work
Why AI is changing the hidden assumptions behind product work, and why workflow design matters more than document output.
Read more AI-native product workI designed the data architecture, but I could not see the database
How I used AI to check whether product logic was actually reflected in APIs, storage choices, and cross-platform data flows.
Read more Product judgment & leadershipQuestion before executing: a product manager's practice of ROI thinking
How I used ROI thinking to question a top-down home-robot requirement and argue for a lower-cost software path.
Read more Product judgment & leadershipWhen stakeholders do not want to cooperate: product momentum in three real stories
Three real stories about influence without authority, finding the right communication path, and moving work forward through trust and value.
Read more Product & UX strategyDesign is more than making things look good: using design strategy to drive conversion in an education product
How design decisions are commercial decisions, and how flow, state design, and pricing layout directly drive conversion in three real commercial MVPs.
Read more Product & UX strategyFrom Squarespace to a custom system: when a website is no longer enough
Why I redefined Soulful Asia from a simple website into a working product system with content operations and member flows.
Read moreCapabilities
What I bring to a team
Product
Product strategy, discovery, requirement scoping, prioritisation, stakeholder alignment, and roadmap thinking.
UX and design
Interaction design, information architecture, workflow design, prototyping, service logic, and interface clarity.
Execution
AI-assisted workflows, content systems, cross-functional delivery, iterative launch support, and operational structure.
Domains
SaaS, EdTech, IoT, smart devices, and trust-sensitive services.
Platforms
Web platforms, PC software (Windows), native iOS and Android apps, and admin systems.
Tools
Figma, Axure, Sketch, XMind, OmniPlan, ChatGPT, Claude, and Codex.
Resume
Experience and credentials
Current positioning
- Product Manager
- Product Designer
- UX Strategy
- AI-Assisted Delivery
- Business Requirements Analysis
Selected experience
- 2025-Present Association of Soulful Asia
- 2021-2023 Beijing Zhiwu Technology Center
- 2019-2021 Beijing Qingyue Technology Co.
- 2018-2019 17EdTech
- 2016-2018 HiteVision Technology Co.
Core capabilities
Product strategy, product discovery, requirement scoping, user research, service design, interaction design, wireframing, prototyping, information architecture, roadmap prioritisation, cross-functional delivery, and AI-assisted workflows.
About
Background in product and UX
Eight years across product and UX — EdTech, smart hardware, SaaS, and an ACNC-registered non-profit I founded in Sydney.
I've held both PM and UX titles, so in practice I work across the full cycle without a handoff in the middle. The projects have ranged from classroom software reaching 80 million students and teachers to a property SaaS system now used by 6,000+ property enterprises. PMP certified, named as inventor on 4 patents.