Product Thinking
How I think through product, design, and the decisions in between.
Cases on commercial design strategy, product judgment, stakeholder management, and AI-assisted delivery — all from real projects.
From Squarespace to a custom system: when a website is no longer enough
Why I redefined Soulful Asia from a simple website into a working product system with content operations and member flows.
Read Stakeholder managementWhen stakeholders do not want to cooperate: product momentum in three real stories
Three real stories about influence without authority, finding the right communication path, and moving work forward through trust and value.
Read Design strategyDesign is more than making things look good: using design strategy to drive conversion in an education product
How design decisions are commercial decisions, and how flow, state design, and pricing layout directly drive conversion in three real commercial MVPs.
Read Systems thinkingI designed the data architecture, but I could not see the database
How I used AI to check whether product logic was actually reflected in APIs, storage choices, and cross-platform data flows.
Read Product managementQuestion before executing: a product manager's practice of ROI thinking
How I used ROI thinking to question a top-down home-robot requirement and argue for a lower-cost software path.
Read Incident responseWhen the website suddenly went down: how a product manager used AI to diagnose and respond to a server intrusion
A practical reflection on using AI to diagnose a 504 outage, confirm a crypto-mining attack, and work through recovery.
Read Product managementWhen old assumptions stop holding, product managers need to rebuild how they work
Why AI is changing the hidden assumptions behind product work, and why workflow design matters more than document output.
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